UPM Raflatac vanishes in Europe

UPM Raflatac is to bring its Vanish range of ultra-thin clear PET label faces to Europe for ‘no-label-look’ labelling. They are targeted at food labelling on rigid plastic and glass packaging where at just 23-microns thick they should allow images to appear seamless and stand out over products featuring paper or glue-applied materials.

They should allow for use of irregular cut patterns and effects such as transparency, metallic accentuation and opaque lettering.

The Vanish labels could also offer an alternative to screen printing on bottles and cans, with effects such as fluctuating opacity, raised textures, scents, and glow-in-the-dark or UV fluorescent print.

They also use less raw materials , which should make them both more economical and more sustainable. Stefano Pistoni, end-use manager at UPM Raflatac in Europe, added: “We’re leveraging the latest material advances for packaging material reductions and higher productivity while offering brands a fresh level of differentiation and enhanced perception of quality.”

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