Moonpig plans stock flotation

Moonpig, which specialises in online greeting cards and gifts, has announced its intention to float on the London Stock Exchange. The key to this business is its use of digital printing and a web-to-print business model for short run and personalised cards. 

Moonpig sells a range of greetings cards and gifts.

The Moonpig Group is owned by private equity firm Exponent and consists of the Moonpig brand in the UK and the Greetz brand in the Netherlands, where it holds 60 and 65 percent market shares respectively according to 2019 estimates from OC&C.

According to the information that Moonpig has prepared for the flotation, the market for gifts attached to cards in these areas are worth £24 billion, with only around 12 percent currently purchased online. 

At the core of Moonpig’s success is its own proprietary technology platform. Indeed, the company currently has 141 data scientists, analysts, product developers and software engineers, roughly a third of its staff. The Directors believe that Moonpig Group’s internally developed data science expertise, including proprietary algorithms, artificial intelligence, machine learning tools and real-time data processing, enable it to capture and reflect the purchase intent of its customers. This data is used for personalised reminders, recommendations and targeted promotions, with the plan being for more reminders to increase sales. 

Moonpig has developed an app to drive up further adoption, which was the number one shopping app on both iOS and Android in June 2020. The company says that users who downloaded the app showed a 15 percent increase in order frequency in 2019.

Nickyl Raithatha, Chief Executive Officer of Moonpig Group, said: “Moonpig Group’s mission is to create moments that matter, helping people to connect by sharing meaningful cards and gifts. This is more important now than perhaps ever before. We have built a technology platform that harnesses data-science and AI at every point of our customers’ journey, making it as effortless as possible for them to be as thoughtful as possible.

You can find more details on the company from

…with a little help from my friends

If you value independent journalism then please consider making a donation to help support Printing and Manufacturing Journal. There’s no advertising or other income attached to this site as my aim is to provide impartial and in-depth information to all readers. However, it takes time to carry out interviews and check facts so if this site is of interest to you then please support my work. You can find more information about me here.





Syndicate content

You can license the articles from Printing and Manufacturing Journal to reproduce in other publications. I generally charge around £150 per article but I’m open to discussing this for each title, particularly for publishers that want to use multiple stories. I can provide high res versions of images for print publications.

I’m used to working with overseas publishers and am registered for VAT with the UK’s HMRC tax authority but obviously won’t charge VAT to companies outside the UK. You can find further details and a licensing form from this page, or just contact me directly here.

Support this site

If you find the stories here useful then please consider making a donation to help fund Printing and Manufacturing Journal, either as a one-off or a repeat payment. Journalism is only really useful if it’s truly independent and this is the only such news source serving the print/ manufacturing sectors.

However, there are costs involved in travelling to cover events, as well as maintaining this site, not to mention the time that it takes to carry out research, check facts and interview people. So if you value this work, then please help to maintain it and keep it free to read.


Never miss a story – subscribe to Printing and Manufacturing Journal to receive an email notification every time an article is published here. It’s completely free of charge and you can cancel the subscription at any point without any hassle. There’s no need to provide any information other than an email address and subscribers details are not for sale so there’s no risk of any further marketing spam.

Related stories


Leave a Reply

Your email address will not be published. Required fields are marked *