EFI updates its Digital Storefront W2P

EFI has released version 8 of its Digital Storefront web to print program. EFI has streamlined the ordering process with single sign-on authentication for multiple users within the same organization, more-accurate shipping estimating using UPS Connect rate look-up tools, and support for online purchasing of ebooks or other electronic content.

There’s a new Enterprise Model that lets print providers subdivide a client’s single Digital StoreFront license into different interfaces to serve different franchises or subsidiaries within the client’s organization. There’s a new marketplace sales offering that can combine content from other partners such as copywriters, photographers and graphic designers, in a single online ordering interface.

Naturally, EFI has sought to capitalise on the integration between Storefront and its other MIS and Fiery RIP products. There are new options for DirectSmile that extend the types of variable-data and personalized direct mail campaigns corporations can successfully create online.


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