EFI acquires DirectSmile

Last week, EFI bought DirectSmile, which is best known for its automated cross media marketing solutions that have been used for such things as writing a person’s name in cloud formations. 

The financial terms of the acquisition have not been disclosed, though EFI has said that it will not affect its Q3 or full year 2014 results. As with previous EFI acquisitions, DirectSmile employees, including co-founders and former principals Christoph Schacht and Christoph Clermont, are to stay with EFI, in this case joining the Productivity Software Web2Print Solutions Group.

Gabriel Matsliach, senior vice president and general manager, EFI Productivity Software said that this would extend EFI’s capabilities, adding: “DirectSmile’s customer base, which has a large proportion of agencies, corporate marketing departments and designers, is also highly complementary to EFI’s core client base, which opens the door to new growth opportunities.”

The DirectSmile products will still be sold and supported as standalone software for the agency, enterprise and print industry markets, while the technology will be integrated into EFI’s web to print and eCommerce offerings. EFI has also said that it is currently incorporating DirectSmile technology into a new variable-data printing product that will make its debut at the Graph Expo tradeshow in Chicago, September 28-October 1.

 


Posted

in

,

by

Syndicate content

You can license the articles from Printing and Manufacturing Journal to reproduce in other publications. I generally charge around £150 per article but I’m open to discussing this for each title, particularly for publishers that want to use multiple stories. I can provide high res versions of images for print publications.

I’m used to working with overseas publishers and am registered for VAT with the UK’s HMRC tax authority but obviously won’t charge VAT to companies outside the UK. You can find further details and a licensing form from this page, or just contact me directly here.

Support this site

If you find the stories here useful then please consider making a donation to help fund Printing and Manufacturing Journal, either as a one-off or a repeat payment. Journalism is only really useful if it’s truly independent and this is the only such news source serving the print/ manufacturing sectors.

However, there are costs involved in travelling to cover events, as well as maintaining this site, not to mention the time that it takes to carry out research, check facts and interview people. So if you value this work, then please help to maintain it and keep it free to read.

Subscribe

Never miss a story – subscribe to Printing and Manufacturing Journal to receive an email notification every time an article is published here. It’s completely free of charge and you can cancel the subscription at any point without any hassle. There’s no need to provide any information other than an email address and subscribers details are not for sale so there’s no risk of any further marketing spam.

Related stories

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *