EFI launches MarketDirect marketing software

EFI has used its annual Connect customer conference to announce a new software, MarketDirect, which seems to be a cross between CRM and cross media. It appears to have come out of EFI’s DirectSmile platform, which is itself mainly aimed at cross-media marketing applications.

EFI has launched MarketDirect software to help drive sales leads for cross media campaigns.

MarketDirect promises to give users the ability to develop, distribute and track customer communications for loyalty programs, offers, newsletters, surveys and communications. But it mainly seems to be about improving the hit rate for DirectSmile applications.

It includes SmartCampaign, a new HTML5-based cross-media design tool. There’s also a new storyboards automated campaign-creation feature that allows customers to build a campaign using drag-and-drop tools. MarketDirect comes with theme templates to allow users to personalize and launch campaigns with minimal training. This includes developing personalized communication and marketing programs for web, email, print, mobile or social media.

Charlotte Tueckmantel, vice president and general manager of Value Added Products for EFI’s Productivity Software, explained: “From storyboarding and campaign design to visual automation, this is an elegantly simple tool for businesses looking to drive greater customer loyalty and deliver higher-value services to their client base.”

MarketDirect is available both as a standalone application or as part of EFI’s web to print solutions, which are, of course, part of EFI’s MIS-based Productivity Suites.





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