CMA Imaging to show Duratran alternative

CMA Imaging is to demonstrate Perfect Trans at the Fespa show. This is said to be a recyclable alternative to Duratran that avoids using RA4 silver halide film for lightboxes.

Mark Sanderson, Managing Director at CMA Imaging, says that the company had spent five years working on it, but that early versions required lamination to achieve the same sort of glossy effect as a Duratran. However, using HP’s water-based latex inks has got around this. He eplained: “The key was to develop a product that looked and felt like a Duratran, but was recyclable. With the new HP Latex printers the gloss level matches our substrate. It looks glossy and continuous – it just looks right.”

It’s already been used by the cosmetic brand Clarins.

CMA will also demonstrate its ColorCloud pay-per-click colour management solution.

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