Canon updates business program

Canon has improved its Essential Business Builder Program with a series of themed workshops and curriculum-based educational packages to guide and support customers. The program is designed to help customers get the most out of their digital presses.

The workshops are tailored to the needs of commercial printers and in-house print departments looking to adapt to market changes and take advantage of future growth opportunities. They will cover topics such as how to market services across digital platforms, identifying existing business models and competitor offerings, and dedicated workshops for in-house operations and graphic arts environments.

The programme has been further extended to offer ongoing reading, tools and templates as well as logical action plans to complement the workshop-based training which can be accessed via Digital Dimensions, Canon’s customer portal.

Andrew Harris, European & UK Professional Print Marketing Manager, Canon Europe, explained: “Our new themed workshops and packaged bundles have been introduced to maintain a topical relevance to reflect the latest market developments. The syllabus has also been devised in such a way that customers have the flexibility to join the programme at whatever stage they are in their own development journey.”

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