Xerox announces new press and embellishments

Xerox has launched a new entry level production press, the PrimeLink C9065/C9070, and a really interesting new option for embellishments for value added applications.

Xerox has developed Adaptive CMYK Plus technology to add additional effects such as this to its entry level C60/C70 printers and the new PrimeLink C9065/ C9070.

The new PrimeLink C9065/C9070 is said to be aimed at both busy offices and production environments. The only difference between the two models is the speed, with the C9065 printing colour at speed of up to 65ppm and monochrome at 70ppm, while the C9070 can hit speeds of up to 70ppm colour and 75ppm in black and white. These speeds are for media from 60 to 105gsm but these machines will take media up to 350gsm, which is a reasonable achievement, though the speed drops quite dramatically to 30-35ppm for heavier coated substrates. They can cope with a monthly duty cycle of 300,000 pages with Xerox quoting average monthly print volumes of 10,000 to 50,000 pages per month. 

It offers the 2400 x 2400 dpi resolution that’s common to most modern Xerox printers, which should lead to good colour reproduction with fine-line detail and colour transitions. But it does feel as if Xerox has made some improvements to the imaging system, or at least to the toner, with a new EA Eco toner that features ultro low melt technology.

The scanner also seems to be been improved and now scans at 270 ipm. These models include a 10-inch touchscreen, which can be used both to access general functions as well as cloud and productivity apps to automate tasks for the mobile users.

These printers can also handle extra-long sheets, taking materials up to 660mm long such as banners, book jackets and calendars. There’s the usual range of feeding and finishing capabilities include oversized, high-capacity feeding; stacking; punching; two-sided and square-fold trimming for full bleed documents; and booklet, tri-fold, C/Z folding.  It comes with the Simple Image Quality Adjustment (SIQA) tool and there’s a choice of EFI servers. 

Terry Antinora, vice president and general manager of Xerox Workplace Solutions, commented: “We engineered the Xerox PrimeLink C9065/C9070 for extreme reliability and breakthrough performance on every metric.” It’s worth noting that the PrimeLink C9065/C9070 were actually launched into the Asia Pacific market by Fuji Xerox back in January 2019, and I think it’s a fair assumption that these printers will replace the existing C60/C70 machines. 

In addition to the new printer, Xerox has also developed a new Adaptive CMYK Plus Technology, which allows users to print fluorescents, gold, silver, white and clear embellishments as well as the standard cyan, magenta, yellow and black. The idea is that users print the CMYK part of the job, then replace the toner with the new unit and print the extra elements, which Xerox says can be done in under 15 minutes. This can be used to add value to all sorts of applications such as greeting cards, flyers, invitations, posters and signage. There’s also a version for the older C60/C70 series, which adds metallics, white and clear toners.

Antinora commented: “The 2-in-1 capability of our print engine combined with our new Adaptive CMYK Plus Technology allows printers to push past the boundaries of commodity print at a price point unmatched in the market.” 

Expect to read lots of reports that describe this as ‘game changing’ because that’s what the Xerox press release said. I’m not sure that I’d go that far because it is quite fiddly to be changing toner cartridges around and there’s no indication as to how this affects registration over longer run lengths. But it is a pretty cool idea and I genuinely think that Xerox’s overall philosophy of building these sort of effects right into the printer is the right way to go. we’ve already seen this with the Iridesse and it’s encouraging to see Xerox using this approach on its entry-level devices. I particularly like the idea that Xerox has effectively added a new lease of life to its older C60/C70 machines. This makes for a very cost-effective approach that allows print service providers to dedicate one of these devices for the special applications and keep their production machines for the volume work. 

Xerox is taking orders for the PrimeLink C9065/C9070 printers now and will start taking orders for the Adaptive CMYK Plus Technology for these printers in the first-quarter of 2020. The Adaptive CMYK Plus option for the C60/C70 accessory is also available now. You can find further information from

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