WoodWing Software has launches a cloud-based HTML authoring tool called Inception. It means that users can can directly publish through various online portals such as Adobe Digital Publishing Solution, Apple News, Facebook Instant Articles or any Web CMS. It creates HTML5 content and is compatible with Google´s new mobile-friendly algorithm.
It uses customizable templates so that users can quickly compose and design an article simply by selecting and filling article components, including title, subtitle, body, quotes, slideshows, videos and images. It includes basic image editing, including cropping and scaling as well as serving the optimal resolution for any device. As the tool is browser-based, stories can be easily created by remote freelancers, and internal staff can share content with external partners and assign jobs. Inception offers a review workflow including change of status, comments and notes.
Inception uses WoodWing´s digital asset management solution Elvis DAM as its cloud-based backend. It’s integrated with WoodWing´s publishing system Enterprise so users can also import content from print editions as well as transmit content created in Inception to Enterprise for repurposing.
As of now, the new cloud-only tool can be tested as public beta providing the basic feature set. The final version will be available toward the end of the third quarter.
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