That’s torn it

That’s torn it

My local council sent me a letter to confirm my details from the electoral roll. It’s a straightforward monochrome variable data document. But this one had been torn in half and then sellotaped together. The local council didn’t seem too bothered, telling me: “It’s come straight from the printer, not from the council.”

Good print is about eliciting an emotional response but, as I’ve discovered, this is also true of really shoddy work. What were they thinking of? How did the sheet get torn, and how many others were sent out like this? Or did they just assume that it wouldn’t go to someone who knew about variable data printing, verification systems and the ease of reprinting spoilt jobs?

I’m not sure which is worse – that the printer thought that sellotaping a torn print was better than reprinting it, or that the council is wasting money paying for this kind of work.




Syndicate content

You can license the articles from Printing and Manufacturing Journal to reproduce in other publications. I generally charge around £150 per article but I’m open to discussing this for each title, particularly for publishers that want to use multiple stories. I can provide high res versions of images for print publications.

I’m used to working with overseas publishers and am registered for VAT with the UK’s HMRC tax authority but obviously won’t charge VAT to companies outside the UK. You can find further details and a licensing form from this page, or just contact me directly here.

Support this site

If you find the stories here useful then please consider making a donation to help fund Printing and Manufacturing Journal, either as a one-off or a repeat payment. Journalism is only really useful if it’s truly independent and this is the only such news source serving the print/ manufacturing sectors.

However, there are costs involved in travelling to cover events, as well as maintaining this site, not to mention the time that it takes to carry out research, check facts and interview people. So if you value this work, then please help to maintain it and keep it free to read.


Never miss a story – subscribe to Printing and Manufacturing Journal to receive an email notification every time an article is published here. It’s completely free of charge and you can cancel the subscription at any point without any hassle. There’s no need to provide any information other than an email address and subscribers details are not for sale so there’s no risk of any further marketing spam.

Related stories


Leave a Reply

Your email address will not be published. Required fields are marked *