Pantone chooses Living Coral for 2019

Pantone has named 16-1546 Living Coral as its Color of the Year 2019, which it describes as an animating and life-affirming shade of orange with a golden undertone that encourages lighthearted activity. 

Pantone has named 16-1546 Living Coral as its Colour of the Year 2019.

The Living Coral shade comes from Pantone’s Fashion, Home + Interiors Color System and I know the more cynical readers will assume this is a neat marketing ploy guaranteed to get Pantone some coverage at the end of every year, and to sell yet more of its eponymous guides. But Pantone supposedly chooses its colour of the year based upon things that have influenced colour, which might include the entertainment industry, traveling art collections, new lifestyles, and socio-economic conditions as well as new technologies, materials, textures and even up-coming sporting events. 

Leatrice Eiseman, Executive Director of the Pantone Color Institute, commented: “With consumers craving human interaction and social connection, the humanising and heartening qualities displayed by the convivial Pantone Living Coral hit a responsive chord.” 

The hope, of course, is that designers will make use of this shade in new products such as interior furnishings. Pantone’s press release helpfully points out that ‘Pantone Living Coral adds a dramatic pop of colour to any room setting whether in decorative accessories, tabletop, or on the wall.’ Other benefits include encouraging people to ‘reach out and touch’ packaging, while giving ‘humanising and heartening characteristics’ to product design.

This year also marks the 20th anniversary of the first colour of the year, so Pantone has released limited-edition Pantone Color of the Year 2019 Formula Guides and Fashion, Home + Interiors Color Guides in celebration. 


Posted

in

,

by

Tags:

Syndicate content

You can license the articles from Printing and Manufacturing Journal to reproduce in other publications. I generally charge around £150 per article but I’m open to discussing this for each title, particularly for publishers that want to use multiple stories. I can provide high res versions of images for print publications.

I’m used to working with overseas publishers and am registered for VAT with the UK’s HMRC tax authority but obviously won’t charge VAT to companies outside the UK. You can find further details and a licensing form from this page, or just contact me directly here.

Support this site

If you find the stories here useful then please consider making a donation to help fund Printing and Manufacturing Journal, either as a one-off or a repeat payment. Journalism is only really useful if it’s truly independent and this is the only such news source serving the print/ manufacturing sectors.

However, there are costs involved in travelling to cover events, as well as maintaining this site, not to mention the time that it takes to carry out research, check facts and interview people. So if you value this work, then please help to maintain it and keep it free to read.

Subscribe

Never miss a story – subscribe to Printing and Manufacturing Journal to receive an email notification every time an article is published here. It’s completely free of charge and you can cancel the subscription at any point without any hassle. There’s no need to provide any information other than an email address and subscribers details are not for sale so there’s no risk of any further marketing spam.

Related stories

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *