New linerless labels from Avery Dennison

Avery Dennison, which has pledged to eliminate the release liners from its entire range of label stocks, has introduced two new linerless stocks, AD LinrSave and AD LinrConvert. 

These are said to be the first generation of decorative linerless solutions which have come about through the patented micro-perforation technology. Mirrijne Pluim, Avery Dennison’s marketing communications manager, explained: “Linerless technology enables the removal of the waste matrix between the labels, by joining the labels together in a self-wound roll. By applying micro-perforations between the labels during conversion, we can control the separation and dispensing of the labels, accurately and consistently on the labelling equipment. The micro-perforations work by removing a certain amount of material, whilst retaining a number of very small micro-ties to hold the labels together. These micro-ties are separated or unzipped during label application.”

She added: “The aim is to select those conventional decorative labels that can be converted to a linerless equivalent, whilst offering the same functionality and at the same price. The technology is not suitable for every application and format.”

Wayne Middleton, senior linerless segment lead EMENA at Avery Dennison commented: “AD LinrSave and AD LinrConvert are easily integrated into existing equipment and with up to 80 percent more labels per roll it means more efficient runs and fewer changeovers. These more sustainable linerless labels can easily and accurately be applied on a wide range of packaging types used in sectors including food and beverage, wine and spirits plus home and personal care.” 

This should make for a more environmentally sustainable solution as getting rid of the liners automatically reduces a considerable amount of waste. Avery Dennison says that these stocks will also cut down on the amount of CO2 that’s released and the associated water use without compromising on the usual  functionality and shelf appeal expected of pressure-sensitive labels. As such this is part of Avery Dennison’s plan to reach “net zero” carbon emissions by 2050. 

This follows on from the earlier introduction of AD XeroLinr DT, a direct thermal stock that was designed as a linerless alternative for variable data labels. Avery Dennison claims that, according to the Carbon Trust Tool for measuring environmental impact, this range can result in a reduction of 30 percent in CO2 and 40 percent in water.

Steve Flannery, senior vice president and general manager of Materials Group EMENA, comments: “At Avery Dennison, we put sustainability at the core of everything we do and envision a connected and circular future. Labelexpo is a great opportunity for us to showcase our new solutions and also engage with our partners and customers on the key issues that will shape the future of our industry over the next few years such as Digital Product Passports and the Packaging and Packaging Waste Regulation.”

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