Mercian Labels installs first Cheetah

Mercian Labels, based in Staffordshire, is to become Xeikon’s first beta site for its high-speed Cheetah label press. This is a five colour dry toner press that can print opaque white toner in one pass. It’s designed purely to produce self-adhesive/pressure sensitive labels, with a resolution of 1200 x 3600 dpi.It works with conventional substrates from 40 gsm to 350 gsm and boasts a top speed of 30 m/min.

The press will be delivered early February.Mercian already runs a Xeikon 3000 Series digital press; as well as hotfoiling, flexo and inkjet technologies for an exceptionally robust label manufacturing platform. Dr. Adrian Steele, Managing Director of Mercian Labels, says the company has run out of production capacity, explaining: “Adding the Xeikon Cheetah will better position us for expected growth and we are confident the capacity to be quickly filled.”

The company has already had to add a second 24.000sq ft. factory in Staffordshire alongside its existing 6.000sq ft. site in Cannock. It has 50 staff and is picking up around 40 new customers a month, leading to turnover of £3.4m.

Steele says that Mercian evaluated other options from liquid toner to UV inkjet, adding: “Every investment has to have a ROI. We like to sweat our assets, regardless of whether they are software or hardware. We are in the business of making money – not just labels. Everything has to earn its keep, and we are convinced that the Xeikon Cheetah will definitely do just that.”

Steele reitereated his confidence in the Cheetah, adding: “Our long-standing and successful relationship with Xeikon is key to us as a user. We understand the technology and strategy, and how it will benefit us in the future.”


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