Hybrid Group acquires Creative Edge

Hybrid Software Group, which owns Global Graphics, Meteor Inkjet, Xitron and Hybrid Software, has acquired all the assets of Creative Edge Software for $4 million cash.

From left: Mike Rottenborn, CEO of Hybrid Software Group; Trevor Haworth, CEO of Creative Edge Software; and Guido Van der Schueren, Chair of the board of Hybrid Software

Creative Edge, which was set up in 2013, developed the iC3D software that’s used for creating on the fly 3D images of packaging designs that can be used as virtual mock-ups, including for labels, bottles and point of sale displays. As part of this, the software includes one of the largest libraries of modelling templates for digital packaging design and prototyping. These renders have typically been used for design verification and e-commerce applications. 

Trevor Haworth, CEO of Creative Edge Software, explained: “Almost since the start, Hybrid Software became one of our largest value-added resellers by combining iC3D’s fast visualization capabilities with their range of packaging production software products, and a close relationship between the development teams was established.” 

Mike Rottenborn, CEO of Hybrid Software Group, added: “The acquisition of iC3D strengthens our 3D offering and closes the loop between the design of high-end labels and packaging and industrial print manufacturing. We already have an integration of iC3D in our Packz and Cloudflow software with a substantial installed base of users that have licensed the iC3D option and we look forward to broader integration of iC3D in our Digital Front Ends and other software products.”

Hybrid Software will take on the software development team as well as the sales and support staff, and will keep the iC3D brand name.

Haworth concludes: “Our acquisition by Hybrid Software Group is the logical step in co-development of some exciting new products for the packaging market and I look forward to our expansion under the additional resources provided by such a successful group.”

You can find more details on the iC3D software from creativeedgesoftware.com and on Hybrid’s software from hybridsoftware.group.

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