Hecht invests in Acuity Ultra

The Belgian wide format service provider Hecht signed for a Fujifilm Acuity Ultra superwide format printer at last month’s Fespa show. 

Rik Deman, CEO of Koramic Visual Communication, third from left, with members of the Hecht team on the Fujifilm stand at Fespa.

Hecht offers a number of wide format services, including point of sale displays, posters, and vehicle graphics, from design through to production. The company has both digital and offset equipment and can handle one-off posters and national campaigns. 

Hecht was acquired by the Koramic Visual Communication Group back in 2017, and this has led to a push to expand its production capacity. The company tested a number of machines before settling on the Acuity Ultra, as Rik Deman, CEO of Koramic Visual Communication Group, explains: “Ultimately, there were two decisive factors that led us to conclude that the Acuity Ultra was the right machine for us. First, we found that the Acuity Ultra offered an unrivalled combination of speed and quality and, secondly, it also has an excellent and very fast white ink printing option.”

He adds: “The latter point is particularly important to us as we see the high-end, backlit graphics market and the out-of-home advertising market as key growth areas. Being able to print white ink at exceptional levels of quality, and to do so quickly and efficiently, will be key to driving growth for our business in this sector.” 

Hecht, which also has facilities in France and the Netherlands, has been a long-time user of Fujifilm’s plates. The machine will be installed this month. 

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