EFI buys Optitex

EFI has acquired Optitex, a company that specializes in integrated 3D design software for the textile industry.

Optitex has developed 3D digital apparel simulation as well as 2D pattern making software. Together these allow textile businesses to iterate designs very quickly and to be able to see entire collections 3 weeks after design, instead of waiting 4 to 6 months.

The use of this software to speed up the design and prototyping process can also save companies up to half of their product development costs, as well as letting them get to market much faster. It also allows the brand owners to cut their photography costs as they can use on-demand photorealistic digital images for eCommerce, catalogs, and packaging at a fraction of the time and cost.

Gabriel Matsliach, senior vice president and general manager of EFI’s Productivity Software, said: “Optitex technology, combined with EFI Reggiani digital printers will expand our textile ecosystem and help our customers set new standards for time-to-market, on-demand manufacturing, cost efficiency and automation in the Textile industry.”

Optitex was a privately held company and will be integrated into EFI’s Productivity Software business unit.


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