Roland launches direct to garment printer

Roland DG will be selling its first direct to garment printer, the VersaStudio BT12, which it claims has been developed by Roland’s COTO business division but appears to actually be a rebadged Ricoh Ri100

Roland has announced this desktop printer, the BT12, complete with its VersaStudio software.

This is a desktop device designed to print full colour A4-sized prints directly on 50-100 percent cotton-based products such as t-shirts and tote bags. The greyscale printheads come from Ricoh with 1200 dpi resolution. 

There’s an optional HB 12 finishing unit that’s designed to sit underneath the printer, which does make for a very neat solution that should easily fit onto a counter-top in a retail environment. This is a heat press with a choice of contact or non-contact fixing.

Roland set up the COTO Business Division at the end of last summer, ostensibly to “pursue the value of customer experience for individuals by expanding personalized printing and shaping services that go beyond the existing Retail field.” I have no idea what this means and only hope that it made more sense in Japanese. 

Naturally, neither Roland nor Ricoh wanted to comment about the inks that this printer uses. It’s most likely that Roland is simply using the same ink as the Ricoh version, though it is possible the ink cartridges have been chipped. Nonetheless, customers should check this and shop around in case they can find a cheaper ink supply. 

It will be available from April this year and costs £2999. 

Here’s the Ricoh version, as shown at last year’s Fespa show, complete with the finishing unit underneath.

It’s also worth noting that Roland has a new flatbed printer, the XT640S, designed to print to up to 12 t-shirts in a single print run. It looks as if Roland has just added a flatbed to one of its existing Texart textile printers. Strangely, despite showing the printer at the Printwear and Promotion Live show in the UK, Roland now seems reluctant to mention anything else about this device!




Syndicate content

You can license the articles from Printing and Manufacturing Journal to reproduce in other publications. I generally charge around £150 per article but I’m open to discussing this for each title, particularly for publishers that want to use multiple stories. I can provide high res versions of images for print publications.

I’m used to working with overseas publishers and am registered for VAT with the UK’s HMRC tax authority but obviously won’t charge VAT to companies outside the UK. You can find further details and a licensing form from this page, or just contact me directly here.

Support this site

If you find the stories here useful then please consider making a donation to help fund Printing and Manufacturing Journal, either as a one-off or a repeat payment. Journalism is only really useful if it’s truly independent and this is the only such news source serving the print/ manufacturing sectors.

However, there are costs involved in travelling to cover events, as well as maintaining this site, not to mention the time that it takes to carry out research, check facts and interview people. So if you value this work, then please help to maintain it and keep it free to read.


Never miss a story – subscribe to Printing and Manufacturing Journal to receive an email notification every time an article is published here. It’s completely free of charge and you can cancel the subscription at any point without any hassle. There’s no need to provide any information other than an email address and subscribers details are not for sale so there’s no risk of any further marketing spam.

Related stories


Leave a Reply

Your email address will not be published. Required fields are marked *