Pulse Roll launches soft touch varnish

Pulse Roll Label Products Ltd has added to its range of special effects finishes with a new PureFX Soft Touch Varnish, designed to offer a unique UV tactile coating for narrow web labels in response to market demands.  

Pulse Roll Label Products has developed this new UV-curable PureFX varnish to give a soft touch effect to labels.

Essentially brand owners are looking for haptic coatings that add a premium touch and feel to a consumer package or label. Simon Windle, technical manager for Pulse roll, explained: “The very nature of UV is that it is hard which is why it is difficult to achieve a soft touch coating with both the haptic properties and the high resistance properties required to protect product packaging from scuffs, rubs and chemicals.”

He added: “When compared to UV curing products, water-based coatings can achieve a good soft touch effect but are generally less durable and can be harder to run consistently on press, whilst lamination films are costly and generate more waste. Our R&D team challenged themselves to come up with a high-performance UV soft touch varnish that could be a real alternative for companies currently using soft touch lamination films or water-based lacquers.”

The new PureFX Soft Touch Varnish was tested at a number of label printers with results showing a soft touch effect comparable to soft touch lamination films and water-based flexo. It can be used with both conventional UV flexo printing as well as for finishing over digital inks to create a soft, smooth effect.

The new varnish can be used with a range of substrates including coated PE and PP, aluminium foils and paper and is said to have good adhesion, overprintability, press stability, and chemical resistance properties. It is suitable for a number of different applications, including non-direct food contact packaging as well as cosmetics, beauty, personal care, baby care and beverages.

Of course, label printers could simply use a film laminate to realise both the soft touch effect and to provide good resistance properties. But, as Tony Martin, Pulse Roll’s technical sales manager for the southern UK region, points out: “They are more costly, and, importantly, with sustainability a key driver, companies looking to minimise material usage and reduce waste can now achieve comparable soft touch effects with our new varnish. Films are also applied for 100% coverage, whereas a coating can be applied in selected areas, if required, to complement the package design and branding, therefore providing more flexibility. Our new PureFX Soft Touch Varnish presents the perfect sensory solution for finishing both conventional and digital print to achieve a high-quality soft, smooth tactile feel.”

It’s worth noting that in addition to this new Soft Touch varnish, Pulse Roll already has a Rough Texture and a Scratch-Off effect. You can find more details about all these effects from pulserl.com

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