New wine label finishing line from GM

The Danish company Grafisk Maskinfabrik, better known as GM, has introduced a new 350mm wide finishing line specifically designed to add premium embellishments to labels for applications such as wine, spirits and cosmetics.

The DC350Flex+ Wine line has a modular design and includes a 50-ton hot stamping module. This uses multiple foil streams and features a turning tower for the largest possible design options. It allows precision embossing and foiling in one process saving time and space. It also comes with an integrated foil saver to reduce the waste of costly foils and with GM’s special QuickMount technology for faster mounting of embossing plates. The unit can run at up to 70mpm.

Amongst the other units is a rotary die cutter that has a die-cutting speed of 80mpm in semi-rotary mode and 130mpm in full rotary. There’s also a flexo varnish unit and a flatbed screen-printing unit for adding more value with a variety of varnish effects or high impact screen colours as standard. More modules, such as digital varnish and laser cutting, can be added at extra cost either from the start or retrofitted at a later date to expand the reach. 

Uffe Nielsen, CEO of GM, explained: “We have learned in the past few years that even when times are tough, consumers are still prepared to pay a premium for a little bit of luxury to treat themselves, which means that brand owners are looking for ways to add a luxury look to their labels.”

He added: “The cost, however, is always the main factor, so label converters need high-quality machinery with high productivity that can deliver without breaking the bank.” 

The DC350Flex+ Wine can be used as a standalone unit or it can be set up to run in-line with a digital printing press for non-stop production of fully embellished labels. The standard configuration has a relatively compact footprint, measuring 7.7 x 1.6 x 1.7 metres.

Nielsen noted: “Our customers are looking for better, faster, and more versatile solutions that fit easily into their current setup, without having to extend their factories to get these special capabilities.”

He concluded: “And don’t forget, the new DC350Flex+ Wine line comes bundled with all our deep know-how and decades of experience in label finishing. Plus, it is easy and simple to operate backed up by online support and remote diagnostics to ensure maximum uptime. It really is the full package.”

This new finishing line is based on the existing DC350 Flex+, which is available in both 350mm and 550mm widths and takes substrates from 50 to 200 microns. 

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