Fujifilm has introduced a new module for its cloud-based XMF colour management suite with XMF ColorPath Brand Color Optimizer. This fine tunes the ability to print spot colours and ensures that every spot colour is reproduced as accurately as possible.
It can be used to optimise any colour library, including Pantone, HKS and Toyo, to name a few. It measures and optimises every single colour within the library rather than taking shortcuts and using visual matching or mathematical assumptions. It’s possible to calibrate the entire Pantone colour library of 1,872 colours in less than an hour.
Fujifilm says that this means the Jet Press can now achieve a fairly wide colour gamut, reproducing up to 90% of the Pantone library to a Delta E of less than 3. It handles CMYK and spot colours separately so can also hit the ISO 12647-2 standards for printing and spot colours. The XMF ColorPath Brand Color Optimizer will also show users the best combination of press, ink and substrate to reach the Pantone colours they’re after before printing the job.
John Davies, Workflow Product Group Manager for Fujifilm Graphic Systems Europe, says that this Brand Color Optimizer will be useful to packaging printers, adding: “But it can be applied to the printing of any brand or spot colours on card or paper across a huge range of substrates. Colour accuracy is hugely important to the world’s biggest brands, and with short run, fast turnaround work on the increase – along with print personalisation and bespoke, targeted campaigns – the need to achieve this level of accuracy on digital presses is more important than ever.”