Epson to launch new label press

Epson is to show a new label press at Label Expo. The SurePress L-4533 Series is essentially an update of the existing L-4033 model that it replaces.

Epson’s SurePress L-4533 label press uses water-based CMYK inks plus green and orange with an option for white.

It’s an inkjet printer but as with the existing model, it uses multiple passes to print a frame rather than a continuous feed single pass as with most other inkjet label presses. However, the new model gains a two-pass mode as well as the higher quality four and six-pass modes.

The press uses Epson’s water-based AQ inks, including CMYK plus green and orange, and with an option for white. The maintenance time has been reduced with automated head cleaning and hot swappable ink cartridges.

Epson also says that the variable data processing is faster and that there is a new edge smoothing function that the thickness of text or line quality.

Guy Martin, Epson’s business development manager, says that the company has listened to its customers’ feedback, adding: “The L-4533 Series combines some of the most frequently requested enhancements with improvements in Epson print technology to create a new press that’s faster, higher quality and even more versatile, for a wider range of applications.”


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