Agfa updates Eversify mobile publishing

Agfa is to show a number of new features for its Eversify mobile publishing solution for tablets and smartphones at the World Newspaper Conference in Turin, Italy, June 7-9. 

The new features include the ability to promote multiple titles via a single app, which should make it easier to find content since a single product can appear in many apps. There are also new analytics on reader behaviour down to how long each article was read, which should make it easier to tailor stories, both for readers and advertisers. It also gains EDC++, which adds interactivity to the Enhanced Digital Copy editions allowing readers to read articles at a single click. It also lets the reader control the text size and allows easy swiping to the next/previous article. Readers can also choose between interactive and EDC content.

Eversify is designed to help newspaper publishers easily repurpose their content for mobile devices. Andy Grant, Global Head of Software, Agfa Graphics, claims: “Our progress is reflected by the fact that we have already registered a fourfold increase in sales activity this year.”






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