New customer management software from Pitney Bowes

Pitney Bowes has announced a new Single Customer View software solution to help organizations get a better understanding of their customers.

Essentially, this will go beyond a standard CRM or E-commerce system and allow companies to link fragmented pockets of knowledge about the customer, which could come from multiple sources such as social media chatter.

This software uses the same Spectrum Technology Platform v11 that Pitney Bowes already uses for its customer analytics and Master Data Management capabilities. Spectrum v11 uses big data cleansing and big data matching to handle large amounts of data and to check it for its accuracy.

Ultimately the idea is that by delivering contextually-relevant customer intelligence across the enterprise, organisations can expect to increase revenue, decrease costs, improve customer satisfaction and mitigate risk. However, it’s worth pointing out that offering decent customer service is more of a mindset than simply buying software.





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