Ingenta acquires 5 fifteen

Ingenta, which makes publishing software, has bought 5 fifteen, which is mainly known for its web-based advertising platform, Ad Depot.

This system allows media organisations to sell, manage and deliver print and digital advertising. It’s widely used, counting companies such as Hearst Corporation, Trusted Media Brands (Reader’s Digest), Springer Nature and Elsevier amongst its customers.

Ingenta has a large footprint, covering markets across the US, Europe and the Far East, so this will see a considerable growth in the 5 fifteen platform. Ad Depot will now be rebranded as Ingenta Advertising. Development of the existing advertising product will continue in line with the current roadmap, although enrichment of the platform will be enhanced further through Ingenta’s expertise in creating digital-first products as a result of the alliance.

David Montgomery, CEO of Ingenta, called the acquisition a major milestone for Ingenta, adding: “The Ad Depot product complements our web-based solutions perfectly and will broaden the overall appeal of our products. It has huge unrealised global market potential and we are confident that it will help Ingenta to establish a stronger foothold in the media industry, where we have only recently started to market and sell our solutions.”





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