Hybrid launches VDP label solution

Hybrid Software has developed a variable data printing option for its Packz PDF editor and Cloudflow workflow suite, designed for packaging and label applications.

Hybrid Software has developed a variable data printing option for its Packs and Cloudflow software.

There’s a VDP Prepare module with the idea being that users indicate the elements of a design that they want to be variable, such as the text, barcodes, images or even colours, and then link these to a data source. The software displays all iterations of the design and features special tools for quality assurance.

Once the graphics have been set up then a second module, VDP Execute is used to prepare an optimized PDF file that is ready for digital output. These files are device-independent though Hybrid says it has tested the system with the most common digital presses available today.

Guido Van der Schueren, Chairman of Hybrid Software, explained: “With the rapid adoption of digital presses for labels, cartons, and corrugated boxes, our customers needed a better solution for VDP preparation and output than existing offerings. Our development team stepped up to deliver a solution that is truly revolutionary by leveraging Hybrid’s native PDF technology and our ‘Live Objects’ controls for adding customized content to a PDF file. Our VDP products are applied at the prepress stage, not in the pressroom, and eliminate the up-front template creation that slows down the other VDP solutions available today.”

This VDP option is available immediately but pricing depends on each customer’s throughput. You can find further details at hybridsoftware.com.





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