Heidelberg has put together a free Wedding Kit for its Versafire range of digital dry toner presses to help its customers expand into the wedding market.
The kit consists of seven sample products, which can of course be personalized. It includes various items from the sticker for the bachelor party, to the invitations, menus, name cards and thank-you card. Naturally Heidelberg has taken the opportunity to demonstrate the effectiveness of various substrates, such as self-adhesive and transparent materials as well as trendy natural paper with texture, with samples like a thank-you card on metalized paper. Here, Heidelberg has exploited the fifth colour station of the Versafire EV by printing white before the primary colours, with parts of the card covered to make the other parts of the metallic effect really pop.
Similarly, there’s a copper-coloured gift box, which the bride and groom can fill with a chocolate, that’s pre-cut and easy to put together. This is in the kit to illustrate that the Versafire EP can process grammages of up to 470 gsm.
Manuela Gomez, general manager for Heidelberg’s Versafire range, explained: “We want to show our customers who use a Versafire EV or EP digital printing system the kind of products they can offer to serve the event market. Both for the end consumer and for the wedding market.”
This idea follows on from the Winter Kit that Heidelberg produced last year, with samples around the theme of winter sales. Gomez adds: “We see ourselves as our customers’ partner, and together want to contribute to their success. That’s why we set up the first digital print forum in March of this year to open a dialog on the possibilities offered by our products.”
Versafire users can order the Wedding Kit from www.heidelberg.com/en/weddingkit. The landing page lists the partners that worked with Heidelberg on this kit and the various materials that can be ordered from them. It’s a good idea, especially if it leads to more business for print service providers. It obviously follows that anyone not using a Versafire can take this idea, and the list of substrate suppliers, and use it to put together their own wedding kit.