Epic fail

Epic fail

On the face of it, sending press releases to journalists ought to be fairly easy. What could be difficult about pasting the content into the body of a plain email and attaching a Word file plus a picture or link to a picture. Press releases that are difficult to access are less likely to be used. So, in case anyone is wondering – yes, it is too much effort to open an attached file, links to web pages are hit and miss, HTML emails are a pain in the proverbial and a Word file is better than a PDF.

My favourite recent experience is being given a USB stick as an alternative to a paper press release, only to find that it has every language except English. Better still, when I pointed this out, the PR agents emailed me an English version, which came as a Winmail.dat file??? Given that 90 percent of journalists use a Mac you’d think that most PR people would have realized that it’s best to send Mac friendly files to us?

But I admit defeat for the recent trend of waiting till the end of a trade show to send out details of things being shown there. And yet, people pay for this service.

Still, there’s probably a blog out there written by someone in PR detailing all the stupid things that journalists do.


Posted

in

by

Tags:

Syndicate content

You can license the articles from Printing and Manufacturing Journal to reproduce in other publications. I generally charge around £150 per article but I’m open to discussing this for each title, particularly for publishers that want to use multiple stories. I can provide high res versions of images for print publications.

I’m used to working with overseas publishers and am registered for VAT with the UK’s HMRC tax authority but obviously won’t charge VAT to companies outside the UK. You can find further details and a licensing form from this page, or just contact me directly here.

Support this site

If you find the stories here useful then please consider making a donation to help fund Printing and Manufacturing Journal, either as a one-off or a repeat payment. Journalism is only really useful if it’s truly independent and this is the only such news source serving the print/ manufacturing sectors.

However, there are costs involved in travelling to cover events, as well as maintaining this site, not to mention the time that it takes to carry out research, check facts and interview people. So if you value this work, then please help to maintain it and keep it free to read.

Subscribe

Never miss a story – subscribe to Printing and Manufacturing Journal to receive an email notification every time an article is published here. It’s completely free of charge and you can cancel the subscription at any point without any hassle. There’s no need to provide any information other than an email address and subscribers details are not for sale so there’s no risk of any further marketing spam.

Related stories

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *