Members of the European parliament have agreed that Google should be broken up, unbundling search from its advertising business. This follows other companies’ complaints that Google’s search results prioritise its own advertisers, and that Google copies content from other websites, for example, as part of its reviews.
Of course, the EU has no direct power to force Google to break itself up. But this is really about the EU’s frustration with Google over a range of issues from alleged anti-competitive practices to data privacy. The EU could fine Google around 10 percent of its revenue. But this is really a warning to other large corporations – though nothing’s really going to change until the EU tightens up its tax rules.