Rotoflex creates customised label solution

Rotoflex, which is a subsidiary of Mark Andy, has developed a highly customized booklet label machine for JH Bertrand Inc, an American label printer that has specialised in producing booklet labels since 1981.

Rotoflex has adapted a VSI finishing unit for this customised solution for JH Bertram to create booklet labels.

Jeff Bertrand, CEO of JH Bertrand Inc, explained: “JH Bertrand is a very innovative company. Our focus is booklet labels, so we are always trying to figure out new ways to make them. Many of our constructions need a gentle web path due to thickness and other factors. Recently, we had an idea for a straighter web path, so we presented it to the great people of Rotoflex. They took our ideas and turned it into a one-of-a-kind machine that we absolutely love.”

The new booklet label machine is based on the Rotoflex VSI platform and features a short and simple web path using large idlers to handle the booklet applications. A custom design for the inspection system area keeps the booklet labels intact when running underneath the camera. Additional unique aspects include a laterally moving guided unwind, straight-through special draw station with larger diameter roll, and a soft rubber nip roll with adjustable nipping distance and pressure, though there’s also a segmented nip roll for when running more than several rows across the web. It’s able to handle a full range of booklet label sizes, with up to 96 pages of text and graphics. 

Booklet labels are widely used in the pharmaceutical and chemical industries due to their ability to provide more space for text such as instructions and regulatory information. They can also be used for promotional coupons and rebates.

Rotoflex specialises in manufacturing a range of narrow web inspection, slitting, rewinding, and die-cutting equipment. The standard VSI is available in widths of 330 and 440mm, with a 457mm rewind and runs at up to 305mpm. Manohar Dhugga, Rotoflex VP of Operations. “We are open to working with label printers and converters in designing bespoke label finishing machines to accommodate unique production needs, and we have a team of engineers on-site with years of design and finishing technology expertise.”

You can find more information on JH Bertrand here, and on the VSI and other equipment at

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