PrintPoint beats Covid with label investment

PrintPoint, a digital printer based just outside of Prague in the Czech Republic, has invested in a Mark Andy Digital Pro 3 hybrid label press as part of a general expansion into the labels and cardboard packaging market to cope with changes brought about by the Covid-19 pandemic. 

PrintPoint has invested in this Mark Andy Digital Pro 3 hybrid label press to expand its services to cope with market changes brought about by the Covid-19 pandemic.

PrintPoint, which was established in 2007, mainly produces advertising and in store graphics. It counts major regional companies amongst its customers as well as Czech branches of foreign companies and brands, both in the Czech Republic and across the whole European market. 

The company has its own graphic studio and offers a wide range of services, including an advertising agency. It operates a range of equipment including Xerox Iridesse and Nuvera 144 production presses and an Agfa Jeti Tauro 2500 wide format hybrid machine and two smaller HP latex wide format printers. The associated finishing includes book binding from CP Bourg, Horizon and Duplo as well as a Zund cutting table and Wohlenberg guillotine. 

The company has recently added the Digital Pro 3 to build on its existing portfolio and expand the range of services offered. Jan Svejda, CEO of PrintPoint, explains: “Due to a lockdown, many stores have been closed, which resulted in decreasing demand and lower sales of advertising materials. Therefore, we needed to find new sources of revenue and new areas of printing that would bring us bigger stability and neutralize the negative impact of the current market situation. We decided to enter a completely new field of label printing as well as cardboard packaging production.”

He added: “Until recently we had no experience with label printing at all. A roll-to-roll technology is also a new matter for us. So, from our perspective, we entered a completely new market. We estimate that during the first year of using Digital Pro 3 new, label-related products’ share in our total sales will reach 5 percent. Moreover, this new technology and new customers will bring us further 8 percent sales growth of other printed materials. It means a completely new source of revenue we wouldn’t reach without investing in a label press.”

The Digital Pro 3 is based on Konica Minolta’s AccurioLabel 230, an entry-level dry toner printer designed to compete cost-effectively for short runs against more expensive digital label presses. However, Mark Andy has added a twist to this by configuring it as a hybrid machine complete with a multi-purpose converting unit that can offer inline embellishment and die cutting.

PrintPoint is based just south of Prague in the Czech Republic.

The press was installed by Mark Andy’s regional dealer, Engine. Svejda says: “When we started considering the investment in a label press, we didn’t know any manufacturers or sellers from this area. We only knew that we wanted a digital-based solution that would be compact, complex, user-friendly and handled by one person if possible. Another criterion was a limited budget. After analyzing offers presented by different vendors it seemed that the Mark Andy/Engine proposal would be the best choice. The prestige of Mark Andy and its long-term experience in label production gave us courage and confidence that this company would be an appropriate partner when entering this completely new production area, based on roll-to-roll technology.”

He concludes: “This acquisition is very useful for our competitiveness. It expands our product portfolio and improves the image of our company as an innovator in the digital printing market. According to our knowledge, we are the only digital printer in the region who set out this direction. Considering our broadened offer, we are planning some promotion actions, using social media and Internet platforms as well as direct mail campaigns, devoted both to our current and possible customers.”

You can find more information on Printpoint here and on the Digital Pro 3 here.

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