HP launches 3.2m wide Latex 2700

HP has announced a new 3.2m wide format printer, the latex 2700, which brings the fourth generation latex inks that we first saw with the R2000 flatbed to the high volume industrial roll-fed range.

HP’s Latex 2700 W is a 3.2m wide printer complete with white ink.

Naturally it uses HP thermal printheads with eight in total offering resolution up to 1200 x 1200 dpi. It has a top speed of 121 sqm/hr though a more typical production speed will be closer to 69 sqm/hr with four passes, and there’s also a high quality 10-pass mode at 29 sqm/hr. 

It uses HP’s water-based latex inks, which come in 5 litre cartridges. There are six colours – CMYK plus light cyan and light magenta – and the printer also needs one head each for Latex Optimiser and Latex overcoat. This fourth generation ink cures at lower temperatures to work with thin and heat-sensitive materials, which is partly due to separating out the scratch resistance thus necessitating a separate protective overcoat. HP also claims that the inks are capable of producing more vibrant colours. 

The printer can handle a broad range of substrates, including banners, self-adhesive vinyls, papers, wall coverings, meshes and textiles. It’s targeted at a range of applications from exhibition graphics and POS to vehicle wraps and exterior signage.

Besides the basic version there’s also a Latex 2700 W, which comes with white ink but runs slower with maximum speed of 54 sqm/hr when printing white. It uses an extra printhead with the same recirculation system as the R-series (where half the nozzles are given over to the recirculation system) and the printer includes the same offline rotating chamber that we saw with the R-series to store the white printheads in-between jobs to prevent the white ink from clogging the nozzles. 

The Latex 2700 W has already been beta tested by John Mark Ltd, based in Lancashire in the UK, an established HP customer that makes digitally-printed wallpaper. John Mark Watson, MD of John Mark Ltd, commented: “We have been blown away by the results we are getting and have been showing those to designers who have been impressed by the outcome. The new white ink changes the game and takes digital wallpaper printing into a whole different dimension. In the long term, we see that this will lead to a new trend in design, and it accelerates our position in offering quality digital printed wallcoverings. The machinery and the ink that HP supplies are not only eco-friendly but are leading in the market which also gives us a competitive edge.”

Besides the standard 3.2m spindle, there’s an optional dual roll holder that allows this series to print two 1.6m rolls side by side, as well as an optional Jumbo Dual Roll holder for two 1.5m wide rolls. 

Interestingly, HP has pitched the Latex 2700 between its existing 1500 and 3600 3.2m printers, which were launched in 2016 and 2017 respectively. This suggests there is room for a faster version in the future.

HP is now also offering a choice of two different Professional Print Service Plans. The Basic plan just covers servicing and maintenance, while the Plus plan includes extras such as making printer data available to an MIS and the ability to monitor live jobs in the print queue across multiple sites.

Both the Latex 2700-series printers and the service plans are available now. You can find further details on the new Latex 2700 from hp.com and on John Mark wallpaper here.


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