Xeikon has opened its first Technology Center in Asia Pacific, in Malaysia. It marks the growing interest in the region in digital printing. It also shows vendors starting to shift their focus to the emerging markets.
Wim Maes, CEO of Xeikon, explained: “Xeikon is expanding fast in this region and we find it very important to build and foster close bonds with our customers there.”
The 450 sqm facility will mainly operate as a demo centre, with Xeikon mainly demonstrating its 3050-series entry-level press, but will also allow for testing and benchmarking.
Bent Serritslev, Managing Director Xeikon Asia Pacific (ASPAC) says that it is part of Xeikon’s efforts to build a strong sales channel network in Asia.
The official inauguration last week was presided over by Cheong Kok Wai, the President of the Selangor & Federal Territory Chinese Printing Presses Association, Dato Koay Hean Beow, President of the Malaysian Printing Association as well as Maes.