Virgin Media has teamed up with Espirit Digital to show point of sale digital signs in its shops that can be viewed in bright sunlight. 
The first of these screens has already been installed in Virgin’s Oxford Street store in London, and Virgin has said that it will use the screens in all of its shops over the next month.
Although digital screens have been widely used indoors in shops for some time, their use in front windows has been limited due to problems with reading the screens in bright sunlight, as well as bleaching.
Paul Williams, Retail Director for Virgin Media said: “We’re delighted to be the first retailer to fully embrace this technology. These bespoke screens from Esprit are a key part of our strategy to attract new customers and drive them into our stores. The brightness and clarity are excellent.”
Virgin Media introduces digital POS signage
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