That’s torn it

That’s torn it

My local council sent me a letter to confirm my details from the electoral roll. It’s a straightforward monochrome variable data document. But this one had been torn in half and then sellotaped together. The local council didn’t seem too bothered, telling me: “It’s come straight from the printer, not from the council.”

Good print is about eliciting an emotional response but, as I’ve discovered, this is also true of really shoddy work. What were they thinking of? How did the sheet get torn, and how many others were sent out like this? Or did they just assume that it wouldn’t go to someone who knew about variable data printing, verification systems and the ease of reprinting spoilt jobs?

I’m not sure which is worse – that the printer thought that sellotaping a torn print was better than reprinting it, or that the council is wasting money paying for this kind of work.

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Nessan Cleary

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