The art of brevity

October 14, 2015

The art of brevity

Twitter has made some 336 people redundant, mainly in the product and engineering teams. There’s little doubt that Twitter has played an important part in helping media organisations push news stories to readers, but the company has struggled to turn its mass appeal into real income.

It’s difficult to see an easy fix, given that the root of the problem lies in the very format that has made Twitter so popular. Limiting each tweet to just 140 characters helped concentrate each message into the most essential elements. Adding URLs and images has enhanced this, but there’s no room for anything superfluous like advertising.

This of course sums up the problem facing many publishers now – people want the media, and they want it to be free, but they don’t want the advertising that has hitherto paid for much of the media that we consume. The challenge for Twitter, and for many of us who work in media, is to find a different business model.

Giving it away

July 7, 2015

Giving it away

So, the NME, the venerable music industry magazine, is giving in to its declining readership figures and is instead to be given away for free. Cue much talk of how the circulation will immediately go up, because, let’s face it, who wouldn’t want something for free, especially the NME, which has generally been well-regarded.

But of course, nothing is ever really free; rather, the income will come completely from the advertisers and they will now become the sole target market, rather than the readers, and no doubt the editorial budget will be cut further. The readers can hardly complain if they don’t value the publication enough to pay for it.

But it worries me that if the default business model for the media is to rely on advertising, how can we build a relationship with the readers? But without such a relationship we have no mandate to write stories questioning what other people are doing, which is the fundamental raison d’être of a free press. Ironically, undermining the relationship with the readers also diminishes the value of the advertising.

Woodwing reveals cloud-based authoring tool

June 29, 2015

WoodWing Software has launches a cloud-based HTML authoring tool called Inception. It means that users can can directly publish through various online portals such as Adobe Digital Publishing Solution, Apple News, Facebook Instant Articles or any Web CMS. It creates HTML5 content and is compatible with Google´s new mobile-friendly algorithm. Continue reading “Woodwing reveals cloud-based authoring tool”

Agfa updates Eversify mobile publishing

October 6, 2014

Agfa has added new features to its Eversify newspaper publishing system to allow it to handle requests from mobile devices.

The new features include the ability to customise images for kiosks, to easily upload ad zip files and for publishers to decide up front if ads are included in article link pages or within articles. Publishers can also provide the same content in a browser as on mobile devices and can decide to crop images within an edition both at the section and article level.

Woodwing launches Digital publishing service

September 15, 2014

Woodwing Software, which develops multi-channel digital publishing solutions, has announced a new business unit called WoodWing Digital Services to offer publishers and brands comprehensive consulting and offshoring production in digital publishing. Continue reading “Woodwing launches Digital publishing service”