Phototype to use PantoneLive

Phototype, which specialises in brand management solutions for the consumer packaged goods industry, has integrated its proprietary Print Quality Management System (PQM) with PantoneLive. This means that Phototype’s customers will gain access to the PantoneLive libraries, which can be used to verify color accuracy during design and production processes.

PantoneLive is a cloud-based ecosystem that makes it easy for brand owners, printers and converters to define, develop and share precise spectral definitions for brand color palettes based on specific substrates, print processes, inks and application methods.

For its part PQM allows its customers to check their supply chains by sampling press runs at regular intervals to determine how a job is performing. This data is then collected and paired with business intelligence tools to give our clients real-time, continuous information.

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