Marks and Spencers claims to be the first UK retailer to use on-demand digital printing for confectionery packaging. The packaging for the M&S Summer of Flavour Fruit Jellies was printed and laminated by Ultimate Packaging, a UK supplier of all the major UK retailers. The Fruit Jellies design was reverse printed using only four process colours, plus white, to match the existing eight colour flexo specification.
Andrew Speck, M&S Commercial and Environmental Packaging Manager commented: “Digital print allows small volumes of printed packaging to be produced, which enables new products to be trialled in-store. With no need for printing plates and a reduced artwork process, this has opened the door to on-demand print, something that conventional print techniques cannot deliver.”
The Fruit Jellies were packed by J&K Confectionery using its standard packing line to process and pack the digitally printed film.