Icon Graphics, based in Milton Keynes, has become the first UK wide format printer to install Durst’s Rho P10 250HS PLUS 6C + W hybrid wide format printer.
Icon Graphics produces a range of wide format work, including retail displays, point of sale graphics, banners and hoardings. The company works with some of the UK’s largest design agencies and many high profile blue chip firms.
Icon took several months to choose the printer. Company director Neville Tosar, explained: “We wanted a solution that would elevate our production quality. We did not want something that just did more of the same. We wanted to future-proof the business and for us the Durst Rho P10 250HS Plus was the best option.”
The printer has the latest Durst Quadro Array 10 print head technology, which is capable of producing 1000dpi resolution. Tosar says that it is also easy to set up and includes ink saving capabilities that reduce costs, adding: “Job turnaround is much faster as a result of the LED Pin curing and there is greater substrate flexibility. The different production modes enable greater productions capabilities.”
Tosar estimates that Icon will see a return on its investment in the new Rho in a couple of years, noting: “It improves our offering and will more than double production capacity. It shows we are investing in our customers and that we are safeguarding the quality of our production well into the future.”