Heidelberg targets multi-channel publishing

Last year Heidelberg bought an interest in Neo7even, a German software house based in Siegen that deals with multi channel publishing. It has since integrated this into its Prinect print shop workflow. The result is Prinect Media Manager, a media publication system for publishing identical information in different media channels. Media-neutral image, text, and video data is stored in a database and output for print and online media (websites, tablet shops, etc.) in an automated process. Any changes need to be made only once in the system. This ensures multi-channel publishing is efficient and cost-effective.

Jason Oliver, who is in charge of digital business at Heidelberg, commented: “Anyone seeking long-term success in the highly competitive print media industry needs state-of-the-art technologies and an eye for new business opportunities.”

The software has already been used by BVD Druck+Verlag AG (BVD) in Liechtenstein, which specializes in high-quality advertising materials in short to medium runs. The company has looked to automated media publication to expand its future portfolio. BVD Managing Director Peter Göppel explained:
”Here at BVD, we see promising business opportunities in multi-channel publishing solutions and in combining print and online services. The Prinect Media Manager now makes it both technically feasible and cost-effective for us to tap into this potential.”

A pilot project involving a BVD customer aims to produce a campaign brochure from a database using a largely automated process and to distribute this in various languages via print and online channels. The customer stores its data in the central database of the Prinect Media Manager. Both it and BVD can access this data, so that changes only need to be made once and are then automatically adopted in all layouts. Unlike in the past, BVD is now involved from the creation stage and can speed up brochure production significantly. 

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