Esko has bought MediaBeacon Inc, a leader in digital asset management software solutions. The company is based in Minneapolis, US and most of its sales are in the US. It mainly works through direct distribution and strategic OEM partnerships in various industries ranging from Retail and Consumer Packaged Goods to Media, Print and the public sector.
Esko intends to use the company to transform itself from being a prepress solution provider to an end-to-end supplier in the packaging world.
Udo Panenka, Esko President, explained: “Increasing pressure on error-free and timely production of brand expressions across a diverse media range like packaging, in-store displays and online and printed advertising, turns an integrated DAM solution into a cornerstone for both print service providers and brand owners.”
Jason Bright, CEO and founder of MediaBeacon, will assume the role of Chief Technology Officer within Esko.
Neither company disclosed the terms of the deal.