EFI launches wide format analytics

EFI has shown off a system for capturing and analysing data on how signs are viewed. SmartSign Analytics, or SSA, was first developed as a technology demonstration by EFI’s Online Print Solutions unit and should help wide format bureaux and retailers understand just how effective their signage is.
The system consists of a webcam attached to a sign and connected to a computer or tablet running facial recognition software as well as the SSA software, to capture data on whether or not people are viewing that sign, and how much time they spend viewing it.
The system can also work out the gender and age range of each viewer, allowing it to quickly collect a treasure trove of demographic information directly linked to a particular location or sign. However, EFI has stressed that it does not store images of actual faces. The system is being beta tested for the next few months.

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