Creative Edge Software is to launch the next upgrade to its iC3D packaging design software at next week’s Label Expo show. This latest version 5 concentrates on shape modelling and realism and follows on from the release of v4 at last year’s Drupa show, which added greater photorealism.
Nick Gilmore, CEO of Creative Edge Software, explains: “The new features allow creatives to interpret and manipulate their designs, whether that is to improve naturalism, for example, or to emphasize a specific aspect of the product or even a particular brand value.”
The new features include a Point Editor, which is an advanced shape editing tool providing enhanced photorealism through the ability to add curves, creases, crumples and dents to models selectively. This is complemented by the new UVW Editor, which enables selective manipulation of artwork placed on 3D models to correct artwork distortion, improve naturalism and allow artistic interpretation. Together, these will allow users to select points on a 3D model, edit shapes, distortions and surface effects, visually adjusting artwork to improve the real-life appearance of a label or package design. This could involve adding aspects of randomization or imperfection, such as creases, crinkles and indentations.
There’s a Physics Simulator that automatically calculates appropriate curves, creases and distortions to create photorealistic 3D flexible packages, such as bags and pouches, at a mouse-click. It’s said to be similar to technology used in the gaming and film industries and can automatically recreate the behaviour of a flexible package in different situations, such as sag, bulge and drape dynamics.
In addition, there’s a new Sealed Shrink feature, which complements the existing Shrink Sleeve feature, for visualizing shrink-filled packages using completely sealed bags. such as those commonly used for pre-packed perishables – for example, cheese, fish and meat portions. There’s also an Advanced Shape Modeller that offers additional tools for the creation of highly complex 3D shapes and combinations of shapes.
Gilmore concludes: “The ability to create any shape, simulate the physical behavior of packages and visually enhance their aesthetics is the fine-tuning that might be the difference between success and failure of a brand proposal.”
The software will be demonstrated at the show on several stands including Four Pees, SS&C and Hybrid Software, where visitors can test it against their own label and packaging designs.